Articles from ARM & HAMMER

As everyday demands keep piling up, ARM & HAMMER™ is stepping up – not just with a helping hand, but with The Whole Darn Arm – offering the strength, reliability, and trust consumers count on. More than a campaign, it’s a full-throttle rally cry for every laundry warrior, litter box boss, kitchen magician, and teeth-cleaning champion keeping households running strong. Fueled by real consumer insights, the immersive campaign unleashes a powerful mix of national advertising, exclusive activations at Major League Baseball® events, top-tier influencer partnerships, a $5,000 Laundry Room Glow-Up Giveaway, and free ARM & HAMMER™ products to power homes from top to bottom.

ARM & HAMMER™ Baking Soda is proud to return as a sponsor of the Odyssey of the Mind World Finals, taking place May 21–24, 2025, at Michigan State University. For the sixth consecutive year, the brand is championing curiosity, teamwork, and creative problem solving in the STEAM (Science, Technology, Engineering, Arts, and Mathematics) field, through supporting science fueled activities that make learning engaging and accessible for all students.

ARM & HAMMER Baking Soda will be attending the 2025 STEM Festival to support its mission of bringing accessible STEAM (Science, Technology, Engineering, Arts, and Math) educational opportunities to young students in and out of the classroom. Taking place Thursday, March 20th through Saturday, March 22nd at International Square in , the National STEM Festival celebrates the exceptional talents of our nation's youth and the innovative businesses driving progress all year round.

ARM & HAMMER Laundry is thrilled to unveil an exciting partnership with GRAMMY® winning artist Meghan Trainor, aimed at "re-training" consumers to make laundry simpler and more convenient. As part of the collaboration, Trainor has released “Toss Like This,” a playful spin on her hit song “Been Like This,” where she takes on the role of the "Meghan The Re-Trainor" to highlight the frustrations of bulky laundry jugs and showcase the effortless convenience of tossing just one sheet of ARM & HAMMER POWER SHEETS Laundry Detergent into the wash. Each concentrated sheet is made with the same type of powerful cleaning ingredients as ARM & HAMMER liquid laundry detergent. This partnership spotlights ARM & HAMMER POWER SHEETS Laundry Detergent, the first major detergent brand in the U.S. to launch laundry sheets on Amazon.

ARM & HAMMER Baking Soda is thrilled to announce the inaugural Baking Soda Rocket Day: Launch Across America, set to take place on October 10, 2024. In coordination with the final day of World Space Week, the goal of this day is to ignite curiosity and enthusiasm for STEAM (Science, Technology, Engineering, Arts, and Mathematics) among students nationwide by breaking the record for the most baking soda bottle rockets launched ever in one day. Baking soda rocket launches will take place at the U.S. Space & Rocket Center®, Home of Space Camp® and in over 250 underserved schools nationwide. Emily Calandrelli (Emily the Space Gal) will share an instructional video with participating students in addition to leading a rocket launch in-person from Queens, New York.

ARM & HAMMER™ Baking Soda has partnered with the U.S. Space & Rocket Center®, Home of Space Camp® to bring exciting STEAM (Science, Technology, Engineering, Arts, and Mathematics) learning opportunities to young minds. This collaboration aims to encourage teamwork and inspire curiosity.

ARM & HAMMER™ Baking Soda has partnered with MIT engineer turned Emmy-nominated television host and producer, Emily Calandrelli, otherwise known as Emily the Space Gal, to attend the Odyssey of the Mind World Finals on May 24, 2024. This is ARM & HAMMER Baking Soda’s fifth consecutive year partnering with Odyssey of the Mind to encourage bright futures through scientific experimentation with accessible materials.

ARM & HAMMER™, one of America’s favorite laundry brands, has partnered with sports broadcaster and apparel line WEAR founder, Erin Andrews, to launch their brand new, most powerful formulas yet – Deep Clean liquid detergent and Power Paks. These new detergents penetrate set-in stains and odors without breaking the bank.

Deepening their four-year partnership, ARM & HAMMER™ Laundry is proud to sponsor leading global nonprofit, Dress for Success® Worldwide, in its annual “Your Hour, Her Power” campaign with a $100,000 donation. Throughout the years, ARM & HAMMER Laundry has shown their unwavering support to help women gain the tools they need to achieve economic independence through their continued collaboration with Dress for Success.

ARM & HAMMER™ Laundry is proud to be the presenting sponsor of Dress for Success® Worldwide's annual power lunch, Women Who Inspire, which will take place on September 27 in New York City. The event, hosted by CEO of Dress for Success® Worldwide, Michele C. Meyer-Shipp and Senior Vice President, Content, at Hearst Magazines, Lucy Kaylin, brings together the women Dress for Success serves, innovative thought leaders, media and social influencers and corporate executives. The luncheon aims to create practical and sustainable solutions to advance economic opportunities for all women. Guest of honor, Gayle King, Television Journalist and Co-Host of CBS Mornings, joins the event for an inspiring conversation on the art of reinvention and living your purpose.

ARM & HAMMER™ Laundry announces the debut of Power Sheets Laundry Detergent, the first major detergent brand to launch in the sheets detergent category on Amazon in the U.S. The new launch is in partnership with actress and environmental advocate Victoria Justice. This innovative laundry solution from ARM & HAMMER™ eliminates plastic bottle waste while delivering the trusted A&H powerful cleaning performance consumers have come to rely on and love. The revolutionary Power Sheets offer a mess-free laundry experience made with the same type of powerful cleaning ingredients as ARM & HAMMER™’s liquid laundry detergent. Each sheet is concentrated to tackle tough stains and provide a fresh linen scent.

ARM & HAMMER™ Laundry is proud to sponsor Dress for Success’® annual “Your Hour, Her Power” campaign in honor of Women’s History Month and International Women’s Day (March 8th). For the third consecutive year, ARM & HAMMER™ Laundry is donating $50,000 to this empowerment campaign that spotlights female leadership and encourages individuals around the world to donate to help women access resources that will help them achieve economic advancement.

According to Moody’s, U.S. households spent an average of $371/mo. more for the same goods versus a year ago, sapping consumers’ spirits and causing anxiety. With prices around the country at an all-time high, ARM & HAMMER™ introduces ‘Give It The Hammer’ campaign to showcase how its affordable hardworking products, packed with power, are accessible to all and able to provide the great value when you need it most, especially during these tough times of economic uncertainty. The 170-year-old brand is proud to team up with celebrity home renovator and designer couple Dave and Jenny Marrs to share budget-friendly recommendations for any lifestyle to do more for less with powerful essential everyday products.

ARM & HAMMER™ Sensitive Skin, Free & Clear Liquid Detergent is proud to announce that SkinSAFE has provided ARM & HAMMER Sensitive Skin, Free & Clear Liquid Detergent with their “safest” rating, highlighting the brand’s gentle-on-skin formula as one that excludes 100% of SkinSAFE’s topmost recognized skin allergens.