Comcast’s Universal Ads Expands to Even More Top Publishers, Democratizing Access to Premium Video for Advertisers of All Sizes
Today, Universal Ads, which enables brands of any size to seamlessly create, buy, and measure ads across the premium video category, announced a new round of leading publishers have joined the platform, further strengthening the ability for brands to reach new, qualified audiences at scale, all in one place. The new publishers include Estrella MediaCo, Fuse Media, LG Ad Solutions, Scripps, Spectrum Reach, and Vizio. They join the first round announced at the launch of Universal Ads in January: A+E, AMC Networks, DIRECTV, Fox Corporation, NBCUniversal, Paramount, Roku, TelevisaUnivision, Warner Bros. Discovery, and Xumo.
Comcast’s Universal Ads Names Measured as Strategic Incrementality Measurement Partner to Drive Performance and ROI Across Premium Video Advertising
Universal Ads, which enables brands of any size to seamlessly make and buy commercials across premium video, announced a strategic partnership with Measured, the pioneer and leader of incrementality-based measurement and optimization. Through this partnership, brands buying across the Universal Ads platform will be able to get valuable performance insights into their campaigns and improve their overall media strategy using the Measured technology platform.
Universal Ads and Ramp Partner to Make TV Advertising Intuitive for Growing Brands
Universal Ads, the one-stop TV advertising platform simplifying access to the premium video category, and Ramp, the financial operations platform designed to save businesses time and money, today announced UA’s first-of-its-kind partnership giving Ramp’s 30,000+ customers access to premium advertising inventory through the new Universal Ads ad-buying platform.
